| We can provide |
the full range of
qualitative and quantitative research services to meet
your needs,
including:
 Qualitative research: focus
groups and personal interviews
Quantitative surveys: telephone, face-to-face,
on-line, mail self-completion
Observational research
Mystery shopping
Business to business interviewing
Senior executive interviewing
Desk research
Consultancy services
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| We design and |
implement projects using
any or combination of these methods to conduct the
following types of research studies:
Concept testing
Packaging design testing
Advertising pre-testing
Communications testing
Communication evaluation
Usage and attitude surveys
Brand perceptions
Monitoring of brand development and advertising effectiveness
Market positioning
Product and service development
Pricing studies
Competitor analysis
Customer satisfaction
Stakeholder research
Employee research
Market segmentation |
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